Why Corporate Partnerships Matter: Lessons from Hudson Moody and SASH
Successful corporate charity partnerships are built on more than fundraising. At their best, they bring together businesses, employees and charities around a shared purpose, creating opportunities to strengthen local communities and support people facing challenges.
At SASH, we've seen the value of these relationships first-hand. One longstanding example is our partnership with Hudson Moody, one of York's leading independent estate agencies.
A Partnership Built on Shared Values
Hudson Moody has been a charity partner of SASH since 2017, demonstrating how local businesses can play an active role in supporting young people facing homelessness.
The relationship is strengthened by the involvement of Tarnia Hudson, Director of Hudson Moody, who also serves as Chair and Trustee of SASH. Her unique perspective allows her to see the impact of the partnership from both sides.
Reflecting on the relationship between the two organisations, Tarnia said:
"Supporting SASH is something that is incredibly important to me, both personally and professionally. As Chair of the charity, I've seen first-hand the life-changing impact SASH has on young people facing homelessness, helping them build confidence, stability and brighter futures.
"Through Hudson Moody's partnership with SASH, we're proud to play our part, whether that's through fundraising, sponsorship, sharing information about the charity's work or encouraging our team to get involved. Corporate partnerships are about bringing businesses and charities together to create positive change in the communities where we live and work, and we're proud to continue supporting SASH and its mission."
Over the years, Hudson Moody has demonstrated that meaningful partnerships come in many forms, from employee fundraising and event sponsorship to practical support and advocacy.
Introducing New Audiences to SASH
One of the simplest but most effective ways businesses can support charities is by helping them reach new people.
Hudson Moody includes SASH leaflets in its pre-sale information packs, helping to introduce clients to the charity and the services it provides for young people across York and the surrounding areas.
Small actions like these can help spark conversations, encourage community involvement and connect more people with local causes.
Investing in People
Corporate support doesn't always involve public fundraising campaigns. Sometimes, it means supporting the people who deliver vital services every day.
Recently, Hudson Moody funded SASH's staff away day at Hooting Owl, covering the venue, food and refreshments. The event provided an opportunity for staff to come together, reflect on their achievements and strengthen relationships across the organisation.
Supporting staff wellbeing is an important investment in the long-term success of any charity.
Community Fundraising in Action
Hudson Moody has consistently supported SASH through a variety of fundraising initiatives and events.
Most recently, the company purchased a table at SASH's 30th Anniversary Ball, helping celebrate three decades of preventing youth homelessness while contributing to the success of the milestone fundraising event.
For three consecutive years, Hudson Moody has also sponsored a tree in York Minster's Christmas Tree Festival. The annual event invites local charities to decorate Christmas trees and encourages visitors to donate to their chosen causes, providing a valuable opportunity to engage with the wider community.
Inspiring Employee Involvement
Strong charity partnerships often encourage employees to support causes that matter to them.
At Hudson Moody, that commitment extends beyond the organisation itself. Rory, Senior Sales Negotiator, took on the York 10 Mile to raise funds for SASH, demonstrating how individual efforts can complement wider corporate support.
Employee-led fundraising helps build stronger connections with charitable causes and creates opportunities for staff to contribute in ways that are meaningful to them.
The Value of Long-Term Partnerships
While every contribution is appreciated, the greatest strength of the partnership has been its consistency. Through event sponsorship, staff engagement, community initiatives and ongoing advocacy, Hudson Moody has remained a committed supporter of SASH and the young people the charity serves.
Building Stronger Communities Together
Hudson Moody's partnership with SASH demonstrates that impactful corporate giving isn't defined solely by the size of a donation. Consistency, commitment and a willingness to get involved can be equally valuable.
By supporting events, engaging employees, introducing new audiences to the charity and contributing to key initiatives throughout the year, Hudson Moody has helped strengthen SASH's work within the local community.
As SASH continues its mission to prevent youth homelessness, partnerships like this play an important role in helping young people access the support they need to build brighter futures.