Bird & Blend Tea Co. proudly selected SASH as its Charity of the Year for two consecutive years, creating a partnership that has not only raised vital funds but also increased awareness of SASH. Through sales of their popular Yorkshire Rose tea, Bird & Blend generously donated 50% of profits to SASH, helping to raise just under £4,000. The partnership was further promoted through in-store displays and point-of-sale materials in their York store, helping customers learn more about SASH and the difference their support can make.

Beyond fundraising, Bird & Blend demonstrated a genuine commitment to the charity through a range of activities. They welcomed SASH volunteers into their York store for collection days, provided complimentary tea for several SASH events, and even gifted Bird & Blend Advent Calendars to SASH staff as a thoughtful gesture of appreciation.

One of the highlights of the partnership was a mocktail collaboration, which created engaging content, showcased the versatility of Bird & Blend products, and introduced the SASH partnership to new audiences in a fun and memorable way. Their enthusiasm, creativity and generosity have made a lasting impact, and we are incredibly grateful for their support.